First logo iteration.
Coined during the French Revolution by Jean-Jaques Rousseau, “eat the rich” is a term meant to express a deep resentment towards the ultra-wealthy. The wealthiest men in the world have more money than a human being could possibly count in their lifetime, and yet, what do they do with it? Absolutely nothing. These men could end world hunger, homelessness, provide everyone with free healthcare but instead they dream of leaving this planet and all the rabble (us) behind.
So I got to thinking, as one with an active imagination does, about this term of non-endearment and came upon a very odd but valid question. What sauce would we dip these rich losers in if we actually ate them? Putting into consideration how these men completely lack taste and decorum, I decided to make a line of fictional hot sauces one could potentially drizzle on their meat morsels. EAT THE RICH!
Elon Musk
Larry Ellison
Mark Zuckerberg
Jeff Bezos
Inspired by the dollar bill that billionaires seem to horde, I decided that they would be plastered on their sauces like long dead presidents. I drew recognizable but not exactly flattering caricatures of the four richest people in the world - all of which are white men. In order of wealth they are Elon Musk, Larry Ellison, Mark Zuckerberg and Jeff Bezos.
In the end I decided to go all the way in on the money-like design as you will see below. Of course it’s not truly a hot sauce without some flames, which I added in the border in leu of the incredibly intricate and hard to replicate guilloche pattern. I also added a heat level meter and a douchebag meter, which is maxed out for all four.
Poor Larry Ellison. While he may be the second richest man in the world, nobody even knows who he is. In fact, he didn’t even get to be on a bottle! Truth is, I didn’t have a fourth bottle for this plastic filled loser to be on. But I’m not about to leave him out from a much deserved roasting.